Case Study - Training and Consultancy Company
Kantala was initially approached to develop a method of tracking the moderation of candidate assessments on a government certification scheme. After in-depth discussions to ensure we understood the minutiae of the procedures, we developed a tracking solution with a plethora of reporting options, allowing our client to provide accurate quantitative data to the government department concerned.
Shortly after the development of the above solution, Kantala built a CRM solution for this client, focussing on their particular needs as a training and consultancy company. They wanted to track buying and ‘interest’ preferences of their contacts on an individual level, so tailored marketing activities could be undertaken. Kantala provided a solution to:
- Integrate with existing in-house databases
- Create and track all communication with contacts on an individual and organisational level
- Record buying and interest preferences
- Produce mass marketing campaigns
The solution has different access levels for staff and management users, and has helped to streamline and improve the company’s marketing and customer relationship activities.
"Further to the recent CRM system that Kantala have designed and built for us, I would like to express how pleased we are with the quality of your work. It was clear that you had paid attention to our brief and demonstrated an excellent understanding of our requirements. I felt that you communicated well with all members of the team and were always available to offer support and guidance to the team throughout the project. The implementation of the database has meant we have been able to capture more sophisticated data on our potential and existing clients, which is an integral part of our marketing plans - so your work has been an important part of moving the company forward! I would be happy to recommend Kantala to other businesses who are looking for an IT company that offers real value for money and are prepared to go the extra mile."
Kantala provide ongoing support and development services for this client. For more information on our support services, click here.
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